Logo Applications and Registrations

Trademark applications (and registrations) provide you with numerous to protect your business and investment; in realization they will become your most dear business asset. There the specific misconception that registering a company, purchasing the urls and registering for tax purposes provides you this legal rights to protect your brand. This is simply not the case; only a registered trademark can provide you with the legal backing to secure your venture and its future surgical procedures.

Questions often arise as to whether to register a trademark. The simple answer is that it is imperative, providing the only form of protection that delivers exclusive legal rights to use the company trademark for your specific goods and services, both in the offline and online environments; affording the business the capability to stop others from the brand and potentially damaging the reputation of the company.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. These include logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and services. The inclusion of a written description for this business’ offerings provides the legal specifics of protector. It is important that the range of merchandise and/or services that enterprise produces is correctly classified into one of the 45 separate categories in the market.

It is important to highlight that trademark applications are country specific. For instance, this means that if you have a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect organization and business conception within australia too. Having rights into the brand, logo and product offerings in New Zealand does not mean that you have the same rights in Australia; a separate trademark application must be wrote.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark objection India application prior to your own, then they may gain the legal rights utilize the trademark. Once an application is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the majority of trademark applications progress straight through to registration. Once the trademark registration is approved, the business will receive certification and approval being the exclusive user for this specified trademark for the plethora of goods and services applied for under the application.